Martin Creed : Understanding, Brooklyn Bridge Park, 2016 | Public Art Fund

Martin Creed : Understanding, Brooklyn Bridge Park, 2016 | Public Art Fund

PERCENT FOR ART

“What is Percent For Art?”
— Percent for art, also known as the “Private Arts Development Fee Program”, or “ADF”, is a city ordinance, where a fee, usually a percentage of the project cost, is placed on large scale development projects in order to fund and install public artworks. For example, the owner of a private development project valued at $500,000 or more, including office, retail, manufacturing, warehouse, or hotel, must pay an arts fee based on the square footage of the building or one-percent of the project’s Building and Safety permit valuation, whichever is lower. A private developer may choose either to work with city authorities to oversee their own site-specific ADF-funded art project (“developer-led project”) or to pay the fee associated with their project (“paid-in fee”).
“Why is it important? ”
— Collaborations that aim at showcasing public art on commercial buildings have the potential to attract immense media attention, becoming a solid PR tool to promote sales, attract a new audience, and raise brand awareness. Acceptable art projects under this law range from traditional and interdisciplinary fine-art to immersive events or programming such as dance or educational arts workshops, offering a chance for developers to prove innovation and pioneer the future of public spaces. This is an opportunity to refresh your brand and create a landmark, while in turn, providing a platform for self-expression and forming an ecosystem which brings the community together.
“Why work with Art Of Development? ”
— We are an art consulting agency with expertise in creating these memorable collaborations between artists and developers. As liaisons, our mission is to showcase the work of local and international artists while simultaneously creating an impressive, unexpected marketing opportunity for up-and-coming developments. We generate public art projects such as large scale installations, murals, art residency programs or pop-ups for construction-in-progress buildings, supporting developers in every stage of construction, from the planning phase to the final touches. Our projects are rooted in relevant social messages. Now more than ever, the world is in need of community and human connection. Public art is at the forefront of bringing people together. We recognize the great power in these projects. It is more than art: it is a movement. We would love to create a part of it with you.

Percent For Art projects in

Los Angeles, California  

“Enteractive”

A large interactive carpet of LED lights detects visitors and displays interactive light patterns in response. LED lights on the building face simultaneously display to the surrounding city the same light patterns that are on the interactive carpet. Environmental intelligence and surveillance of human activity are combined with a video-game sensibility. 2006.

Location: Met Lofts

Developer: Forest City (Now Brookfield Properties)

Artist: Electroland

“Screen”

The lower lobby of the Wilshire Grand Hotel features a signature art installation by Korean artist Do Ho Suh which explores the boundaries of identity. Composed of 86,000 individually cast resin figures, the multi-colored piece dominates the space spanning the entire height and occupying multiple walls. The intention of the piece is to inspire better communication between the artwork and audience as well as an employer and employee. 2017.

Location: Wilshire Grand Hotel

Developer: Martin Project Management

Artist: Do Ho Suh

Architect: AC Martin


“Convergence LA”

Convergence LA is a media installation on the façade of the Metropolis Towers in downtown Los Angeles. The canvas for the artwork is an integrated LED display, nearly 100 feet wide by 18 feet high. The artwork itself is a generative construct, fueled by data and informed by aesthetics. It explores new ways of storytelling through an intelligent platform that both expresses and responds to the spirit of Los Angeles in a seamless fusion of digital content, public space, and urban life.


Location: Metropolis, DTLA. 2017

Developer: Greenland USA

Artist: Refik Anadol, Susan Narduli

Budget: $2,400,000


“That Child of Fleeting Time”

The project site is designated as Los Angeles Historic-Cultural Monument #180 as the “Site of the Filming of the First Talking Feature Film”. The artist’s intention was to create a sculpture that has an iconic physical presence at this important historic location connecting Hollywood’s past to the Hollywood’s digital present and future in harmonious dialogue with the architecture of the new ICON building housing the Netflix Headquarters. 2017.


Location: Netflix Headquarters at Sunset Bronson Studios

Developer: Hudson Pacific Properties

Artist: Kyungmi Shin

Budget: $400,000


“Night Sail”

"Night Sail" is an aluminum and steel collage of different elements that include nautical forms assembled on a common frame coated with enveloping black matte paint which Nevelson once described as an "aristocratic" color. According to Nevelson, the title alludes to the expansiveness of the sea that reminded her of the open vistas she saw during a visit to Bunker Hill. 1985.



Location: Crocker Center

Developer: Maguire Properties

Artist: Louise Nevelson

Budget: $100,000



“Untitled”

The colorful landscape was created from the trees in the neighborhood. The photo collage, fabricated in Porcelain enamel on steel, was placed on the facade of the parking garage at the Midtown Crossing Shopping Center. 2012


Location: Midtown Crossing Shopping Center

Developer: CIM Group

Artist: Todd Gray / Shin Gray Studio

Budget: $180,000

“Blue Elephants”

“Blue Elephants” is part of an eight-piece permanent mural collection at The Bloc in DTLA. This piece is a passage from a book WRDSMTH wrote about making it in Hollywood. Blue Elephants” celebrates the act of following your calling, trusting your talent, chasing your dream, and believing in yourself. You have to write/sing/dance what you want, instead of what’s popular, and people will respond…2017.


Location: The Bloc DTLA

Developer: Ratkovich Company

Artist: WRDSMTH


“Embrace”

Drawing direct inspiration from the artists’ background in quantum physics, “Embrace” is a stylized representation of a couple sitting in a loving embrace. Made up of vertically oriented, thin stainless steel sheets, the wall sculpture’s appearance shifts drastically as the viewer moves by the work. 2020.

Location: Commercial building lobby in El Segundo

Developer: Continental Development Corporation

Artist: Julian Voss-Andreae & Joe Camizzi